Skincare for all.

Skin Is Skin.

Caring for skin shouldn't be exclusive to gender.

Formulated for those new to a skincare routine, GENERIC is the starting point.

Skincare Kit 001

Everything you need to get started.
Cleanser | Moisturizer | Toner | Face Mask | Lip Balm

For
Every
Gender.

We are liberating skincare.

Our mission is to make great skin accessible to all.

Be who you are. Have great skin.

Join The Revolution.
Start with GENERIC.

Join The Revolution.